Sunday, November 05, 2006
Trailers are for Books, Too!
Here's the latest news you can use: while books have been being made into movies for a long time, it seems that now they're heading straight to ... YouTube!
In this article in Sunday's LA Times, staff writer Dawn Chmielewski talks about the most recent in the blurring of the lines between media as "Author Michael Connelly adapted the first chapter of his new murder mystery, Echo Park, into a 10-minute film for YouTube and other online video sites in an attempt to attract readers."
The whole story is here: http://www.latimes.com/business/la-fi-vidbooks4nov04,1,3109023.story?coll=la-headlines-business
Doing film trailers for books is becoming more and more popular. A few weeks ago one of my guests on my radio show, an independent publisher, noted that she's been using trailers successfully for over a year now. Over on the Murder Must Advertise online group, trailers are constantly being discussed as a perfect medium for promoting mystery books in particular (doing the same for science fiction, for example, might be somewhat problematic for a whole lot of reasons).
While the doomsayers continue to predict the end of literature as we know it, it's good to see other media being used at the service of literature. Does it really matter, after all, how someone finds your book ... as long as they do? Maybe book trailers are, in fact, beyond the elements of style!
Jeannette Cézanne
Customline Wordware, Inc.
In this article in Sunday's LA Times, staff writer Dawn Chmielewski talks about the most recent in the blurring of the lines between media as "Author Michael Connelly adapted the first chapter of his new murder mystery, Echo Park, into a 10-minute film for YouTube and other online video sites in an attempt to attract readers."
The whole story is here: http://www.latimes.com/business/la-fi-vidbooks4nov04,1,3109023.story?coll=la-headlines-business
Doing film trailers for books is becoming more and more popular. A few weeks ago one of my guests on my radio show, an independent publisher, noted that she's been using trailers successfully for over a year now. Over on the Murder Must Advertise online group, trailers are constantly being discussed as a perfect medium for promoting mystery books in particular (doing the same for science fiction, for example, might be somewhat problematic for a whole lot of reasons).
While the doomsayers continue to predict the end of literature as we know it, it's good to see other media being used at the service of literature. Does it really matter, after all, how someone finds your book ... as long as they do? Maybe book trailers are, in fact, beyond the elements of style!
Jeannette Cézanne
Customline Wordware, Inc.
